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7 Mar 2020
News / Presidential elections 2020 - your opinions about campaign, candidates [2222]
It's not a must to have a license or extra state funding because they also advertize.
Problem is that the falling number of viewers means they can charge advertisers less and in any case they start to lose advertisers when the programming doesn't fit their consumers profile. When you end up with an audience made up of the old the poor and the undereducated then obviously they have less spending power and are less interesting.
Add to that the fact that PIS has annoyed all the major advertisers with extra taxes and regulations - that is the cell phone companies, the retailers and the banks.
And then even aside from politics much of advertising has moved online in the last five years when PiS were in charge.
It's not a must to have a license or extra state funding because they also advertize.
Problem is that the falling number of viewers means they can charge advertisers less and in any case they start to lose advertisers when the programming doesn't fit their consumers profile. When you end up with an audience made up of the old the poor and the undereducated then obviously they have less spending power and are less interesting.
Add to that the fact that PIS has annoyed all the major advertisers with extra taxes and regulations - that is the cell phone companies, the retailers and the banks.
And then even aside from politics much of advertising has moved online in the last five years when PiS were in charge.