Always get such a kick out of you knowing so much about pro wrestling.
Casual on and off fan for years in the US (realizing it was.... not real). When Trump was elected in 2016 I realized I needed a refresher course because it was obvious he was using.... techniques from pro-wrestling.
Jim Cornette, legendary heel manager (I knew it was fake and still hated him back in the day) is the best source. Lots of interviews on youtube and he has the best understanding of the dynamics and resources of wrestling of anyone alive.
Listen to a few hours while doing other stuff and you'll see.
The press conference was a classic heel turn by Vance (for non-Americans) or a face turn (for MAGA).