It contains powdered milk - a big no, no in my view - it's not proper chocolate.
Bournville too. And an occasional cheeky Caramac.
For me it would have to be Cadbury's Twirl - oh, the divine yumminess!!
It has to be Cadburys produced in Ireland though because the recipe is different and it's really, really good quality, proper chocolate made with lovely Irish dairy milk. I used to love Tiffin, do you remember it Jon? And the Cadbury's Turkish Delight bars, not the Fry's ones.
I like German chocolate better than Swiss. Lidl actually do some very good chocolate. But I love those Lindt chocolate ball thingees filled with more chocolate. I forget what they're called now.