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Puns and language games in Polish adverts


pawian 163 | 10,430
23 May 2019 #1
I sometimes adore the ingenuity of ad creators who play with the language in a really funny way. Beer ads are the best example. E..g, European bison beer enables copywriters invent multiple double meanings in their slogans.

Bison is approaching the grill or
Bison suits the grill.

In the morning, a jackdaw/small coffee, in the evening - a bison.





Lyzko 25 | 7,521
23 May 2019 #2
I've always maintained as both a teacher and as a learner (both are mirror "opposites" of the same image, aren't they?) that
ad slogans are often among the most effective pedagogic tools in imparting the true flavor of any culture:-)
OP pawian 163 | 10,430
24 May 2019 #3
the true flavor of

I sometimes drink Bison but its flavour isn`t so fascinating. And I don`t advertise the beer here, I just like those slogans. :)

two fast bisons are swimming in a broad stream
vs
a broad stream of two Bison beers is flowing fast.



Lyzko 25 | 7,521
24 May 2019 #4
Naturally, I was referring in this case to the flavor of the language, not the beverage:-)
OP pawian 163 | 10,430
24 May 2019 #5
Yes, the flavour of the slogans definitely exceeds the flavour of Bison beer. :):)

It is good to bump into a bison vs it is good to grab a bison beer.



Miloslaw 6 | 3,249
24 May 2019 #6
@pawian

Bison beer, Zubr, is not bad.
Why are you so ready to insult Polish stuff?
OP pawian 163 | 10,430
24 May 2019 #7
Because teasing your "Polish" pride is my favourite hobby in the PF. Poniał? :):)

We recommend hopping onto a bison vs we recommend going for a Bison beer.



OP pawian 163 | 10,430
24 May 2019 #8
The distance between bisons should be small vs Don`t delay having another Bison beer.



backtothefuture - | 22
24 May 2019 #9
Why are you so ready to insult Polish stuff?

Beacuse the beer is mediocre at best?
Geez, guys, do you have an obsession or something?
There are much better beers on the market, even from big companies, not to mention craft.
But the ads are good.
zubr.pl/reklamy-zubra/
you need to be over 18 to watch it
OP pawian 163 | 10,430
25 May 2019 #10
you need to be over 18 to watch it

Do you mean when a bison and a bear (not beer, but bear!) meet and they .......... ?
OP pawian 163 | 10,430
25 May 2019 #11
1. Train vs bison
or
It is time for Bison beer

2. A Polish saying: Two bisons are better than one.

3. Two bisons and everything`s quiet in the forest
or
Two Bison beers and full relaxation







OP pawian 163 | 10,430
21 Jul 2019 #12
Let`s end bison topics and switch to other animals.

Do you remember a famous slogan from the times when beer ads were banned?

Mariola ma oczy piwne, Mariola o kocim spojrzeniu -

Mariola has light brown eyes/ vs beer eyes
Mariola with feline eyes/ vs Okocim - one of beer producers.



OP pawian 163 | 10,430
25 Jul 2019 #13
Patriotic shopping slogan: Don`t let them coo you! Buy from compatriots!

Gruchać/Coo was used as cheat, dupe, trick. It is a parody of a similar Polish word which is too slangishly vulgar.



Ziemowit 13 | 3,800
25 Jul 2019 #14
They obviuosly expect people to cover the G in GRUCHAĆ.
OP pawian 163 | 10,430
25 Jul 2019 #15
Yes, that is why that billboard was reported to a private Advertisement Chastity Board as too allusively obscene. PC in action. :)


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