What chances does Poland have to attract more tourists?
none.
it's individual cities that attract tourists. some cities get it right, places like wroclaw don't.
the reason wroclaw doesn't get it right is because they have a team of people whose job it is is to visit other countries and report back.
stems back to the days when wroclaw twinned itself to half the planet... free trips and no action.
no tourist shops/markets in this city, not enough hotels, crap marketing of the city, out of date information and God knows what else.
it will take an outsider to do the job properly. or locals who already know what tourists want.
i seem to remember the tv adds for lodz (shown on the bbc and cnn) a couple of years ago being ok though.