/ The Polish national 'brand'
First of all:
-we should fight associating us with EASTERN EUROPE. Poland is a CENTRAL EUROPEAN state which belongs to the WESTERN WORLD (EU, NATO, OECD, Catholicism, Indo-European roots). This could stop common certainty that Poland = Soviet State
-we should abandon pan-slavism because it's harmful for Poland to be associated with Russia, Ukraine or Bulgaria. Poland is just Poland, not a part of mysterious "Slavia" or other ****. Politicians should stop using the term "slav"
This 2 things are a good start for us
As for PR slogans:
Pope, Solidarność, Vodka, Beer, Pierogi, Sausage, Mead, Chopin, Uprisings, Few important historic events - stopping Mongols, Turks and Bolsheviks, good parts of PRL (places like Nowa Huta are a magnet for tourists), Our regional folk, Moustache, Tatry, Masuria, Bisons, Jewish/Christian orthodox heritage, Magnateria mansions
How should Polish nation be presented?
As conservative patriotic educated people. We have to avoid Western Europe mistakes with being associated with liberalism and socialist ideology