I research things to death to my wife's extreme irritation. Like when we need a new toaster...
Just don't buy anything manufactured in the USA - if you can find anything these days! American manufactured electrics have a terrible reputation. But if it's made in Japan, you have a fighting chance that it'll be halfway decent.
Surprisingly, De Longhi make good toasters. I say surprisingly because we all know the reputation of Italians - can't build cars, can't fight wars ;) mind you De Longhi make good convector heaters too, great old workhorses. But the Italians do tend to have a reputation for style over substance.
I'll tell you one brand of kitchen appliance that really is a joke and that's Smeg, especially their fridges. They look beautiful, and all the retro-heads want them for that vintage look BUT the gubbins of them are pretty lame and those gubbins were actually manufactured by Gorejne whose fridge costs about half the price. It's basically the same fridge but if you're an idiot, you'll pay double the price for it. Maybe that's changed now but up until quite recently Smeg and Gorejne were basically the same fridge.
What toaster did you buy in the end?