whether you look at them or not they remain a respected research organisationthe report was a work-in-progress 2OO4 - 2OO5
I think maybe you misinterpreted my comment bubba. I never look at Mori polls because I have no need to do so, that's all I meant. I have absolutely no opinion of their polls either way. I am neither a researcher nor a marketeer and in my private life am not that interested. So, that's all I meant by it. I wasn't dismissing their research by any means. i merely asked when the report was made for clarification. I like to do that to get an idea of the material you are referring to before I put in my two pennyworth (for what it's worth) <g>
Ipsos Mori is a well known and highly respected research company and i acknowledge that.
So thank you for that info :) am wide awake now so can reply.......good debate i think and extremely interesting too !!
last thing id want to do,my apologies Lady
.......that's ok but thank you for posting that :)
I blame yesterday on the hot weather <joke>
Here is a link for breakfast tomorrow.
......thank you that's a great help szkotja :)
am on the case.......<g>
The phrase 'average british guy' is outdated in my opinion and now obsolete. Some research and commercial companies may use it in the followng ways:-
(a) For headlines....thereby attracting public interest or trying to make something more newsworthy than it is !
(b) Because they don't yet realise they should be looking for something to replace it with or they haven't the foggiest what they should replace it with.
Look at the evidence here on this link.......
(there's lots of links but I'll do them in separate posts)
This is an article about "The government's annual peek into the average British family's shopping trolley" The headline states "What's in the average Brit's shopping trolley?"
The article then refers to 'the UK' and details the main differences between Scotland, England, Northern ireland and Wales. My point here is, how can that be the 'average Brit' the differences are quite big in some cases and the average turns out to be fairly meaningless. If the averages were based country by country then, I think that could be considered an accurate reflection of an i.e. average Scot or an average Englishman etc. But then the headline would not grab your attention, if it said the average Englishman or the average Welshman......because the Guardian sells it's papers across the whole of the United Kingdom.......so the 'average brit' is a useful phrase even if it is now defunct (in my opinion). Furthermore, the people researched are referred to as 'UK residents' and 'UK households'.
Who actually decided what or who 'an average brit' is ? It's an interesting point. Even in the Mori Poll you refer too and the extract you put onto PF.
The MORI report found a great deal of resistance to the idea ? especially amongthe British focus groups ? that there was any such thing as uniquely ?British?characteristics.
They did come up with a list, this is true but probably after a great deal of work in order to provide sufficient information for the report to be made viable. Everyone has an idea about the 'great British Bulldog' spirit.......it's taught or was taught in schools and in a lot of old films you still see on TV. So , yes they are generalisations and stereotypes.......and maybe that was true of the 'average brit' a long time ago but is it true of today ? ( I think that's why the focus groups were so resistant to the idea maybe ?)
My argument is that it is not. And it would be fairer to say......the 'average UK resident' because that is the norm now in 2007. I no longer believe that the term 'average brit' reflects the modern society that we now live in here in the UK. In fact, maybe this debate should be extended to add 'what is Britishness' and does it exist anymore in the UK ? Interesting <g>
It would be interesting to see the characteristics by country now that we are formally known as the UK.
"common properties is synonimous with characteristics " bubba's words..
Don't disagree with that comment as a stand alone comment. <s>
Just my view. Am sure I may have left stuff out I intended to put in and will probably remember after I come back to this later on. But hey, it's Bank Holiday, great weather so have to go out and catch some of it for myself.
I'll be back later though hopefully to debate further :)