Heineken bought my Fav local beer recently.
I thought they bought it years ago, about the same time Fosters, or someone, bought Murphy's.
That's the whole reason it started getting pushed in UK pubs. I was in Cork about 18 years ago when they first started plugging draught Beamish in London (when you couldn't get it draught outside of Cork). "Beamish: sold in 100 pubs in London, so buy it at London prices!" Quite good at 1 pound a pint, made it 50-60p cheaper than a Guinness at the time.