Law /
American beer business opportunities in Poland [84]
Actually the chance an American beer could do well especially in the urban centers in up scale bars, hotles, restaurants and clubs, becasue it may carry a certain 'import kudos', especially if it is priced a little above the average. Just because it tastes awful has little to do with it. caviar tastes ******* horrible and thats sold for a mint.
Also look at Absolut vodka and or Jack daniels both of which sell in Poland, brand power is very powerful
"Import kudos" is exactly what I was trying clumsily to express.
Do you think that might have something to do with the Polish people living in UK?
Of course it has something to do with it but perhaps not as significant as you might think. Zywiec has been readily available in the UK for quite a few years. The many Polish clubs dotted around the country have stocked it so I'm sure that Poles would know where to get it if they yearned for some beer from the motherland.
Zywiec's introduction to British stores and pubs isn't purely aimed at Poles. In my area you don't see many Poles going to pubs. They're here to save money not drink it away.