Differing Brand Names In Poland/Europe and the UK

Right, so I have noticed a good few products that have the same packaging and is pretty much the same product but with a different name. So far I have found a few obvious ones:

Opel = Vauxhall
Rexona = Sure
Axe (not sure about this one, or if i am thinking of another country) = Lynx
Isana = Nivea?

Anyone got any others?

Flora margarine is called Becel in various other European countries, although I think it's Flora in Poland.

What about Sunsilk shampoo? Has that got another brand name in Poland?

Forgot to add Crest toothpaste which is called Blend-a-Med in various European countries including Poland.


You're right. It's marketed mostly every where else as Axe but as Lynx in the UK. :)

Nivea is Nivea :) It's Flora in Poland, yes. Sunsilk is Sunsilk.

Geez, I'm gonna have to think about this.

I wasn't sure about this one, because the Isana packaging looks very similar to a brand back home...but I have never seen Isana back home.

"Calgonit" always makes me laugh. Did they really think Poles can't say "Calgon"? :)

I wonder which one it is then?

I'll have to go and visit my friend and see the shampoo in her bathroom, it's definitely a a different brand name to that sold in UK, I thought it was Sunsilk...hmm, could it be Garnier Fructis?

Got it! It's L'oreal's Elvive, in Poland it's Elseve... :)

Elvive and Elseve, that's another one.

The ice cream :

Belgium, Holland, Germany, ... : Ola
Poland : Algida
Ireland : HB

UK: Walls

Two others
UK: F*ck off! There's no way I'm eating that!
Poland: Golonka.

Poland: F*ck off! There's no way I'm eating that!
UK: Pot Noodle.

Walkers - Lays

There's "Calgon" in Poland, "Calgonit" is the same product from a different company..

I heard from my colleague that there was a TV ad in the past stressing how to pronounce "Cadbury", as most Poles did not how to pronounce it, let alone trying to find it in the supermarket. Still, even after this effort, the manufacturer gave up and adapted with a local name. It slipped my mind ......

Some brands could be hard to pronounce or have a different meaning, which is why some brands had to adapt or change.

Galaxy (chocolate) = Dove

Walkers Crisps = Lays (or is that just in America?)

It looks like the UK is the only country that calls Lays Walkers. I even looked into it some time ago.

Im sure they will change one day like the good old Marathon did to Snickers

lol you are right, I saw the advert on Polonia earlier - I've only seen the Calgonit adverts before, hahaha! :D

LOL!!!!!

I believe Frito Lay bought out Walkers years ago.

It's actually the same company (Reckitt Benckiser), but when they entered the Polish market the dishwashers were a rarity (they still aren't very popular compared to many countries), so they used the name Calgon for their laundry detergent (washing powder), and when they finally introduced the dishwasher detergent they had to choose a slighty different name to avoid confusion, I guess.

Ice Cream

Belgium, Holland, Germany, ... : Ola
Poland : Algida
Ireland : HB

All using the allheart franchise brand of Unilever an Anglo-dutch company....

Also, Why does Tyskie beer have an english catch phrase and is registered as a company in the UK as a "PLC"? Is it British?

Sorry my bad... I was thinking of żywiec and that is owned by heineken...