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"Polska. Spring into" billboards - more of the taxpayers' money has been wasted


jon357 63 | 14,342
20 May 2014  #1
It looks like more of the taxpayers' money has been wasted. The MSZ has paid for billboards (150 in London) and a planned rollout across Europe advertising Poland. The slogan is "Polska. Spring into". Another meaningless phrase even worse than the "Feel like at home" banner that they covered Dworzec Centralny with during the football championships.

I wonder if it actually occurred to them, before spending all that money, to ask an educated person from the UK (or Australia, NZ, US, Canada)...

Polska. Spring in two
Harry
20 May 2014  #2
Up there with first Warsaw Destination Alliance campaign slogan, "Let's Warsaw together" (which at least wasn't taxpayer money) and the slightly less bizarre "War*Saw Everything" (also written as "War Saw Everything").

Could it be that the contract for the work wasn't awarded to the best possible bidder?
Magdalena 3 | 1,837
22 May 2014  #3
Could it be that the contract for the work wasn't awarded to the best possible bidder?

"Hasło kampanii stworzył Wally Olins, światowej sławy brytyjski specjalista od brandingu, który zajmował się m.in. promocją Hiszpanii, Portugalii i Nowego Jorku."

The slogan "Polska. Spring into. "By Wally Olins, under which on Monday in London launched a billboard campaign coordinated by the Ministry of Foreign Affairs, at the start aroused great interest. Champion of branding has created a global slogan, which supposed to be compelling, intriguing, encouraging for discussion - and this just happened to be.

Posters that hung on Monday in many places in London are only a nucleus of an image campaign, referring to the anniversary of 25 years of freedom. A key element of the campaign will be a spot promoting Poland, which will be screened at the beginning of June in the regional TV stations in Europe, including CNN and Eurosport. Spot is not intended for the Polish market. His message is universal, which is why the campaign slogan "Polska. Spring into "exists only in English.

msz.gov.pl/pl/aktualnosci/wiadomosci/polska__spring_into__kampania_wizerunkowa_przyciaga_uwage_polakow_i_obcokrajowcow

I dunno who Wally Olins is, but he is supposed to be some sort of branding bigwig. I wish I had his job.

en.wikipedia.org/wiki/Wally_Olins

I should have said "was". It seems he died of shame after creating this monstrosity... He literally died a month ago.
teflpuss
22 May 2014  #4
Which party's slogan a few years ago was something like "Poland is the most important"? This was a classic transliteration. Why don't these people go into a hotel and ask a passing tourist? It would only cost them the price of a coffee, if that.
OP jon357 63 | 14,342
22 May 2014  #5
I should have said "was". It seems he died of shame after creating this monstrosity... He literally died a month ago.

Agred. He probably died of shame and if he didn't, he should have. I remember we had a rather animated discussion about some graffiti I'd seen that you couldn't believe a native Pole wrote, and I feel a bit the same about this. It's absolutely bizarre that native Brit could have written this. Perhaps some people just don't respect language as much as we do.

"Poland is the most important"? This was a classic transliteration

Like that putrid banner that used to be on Emilii Plater "There is only One. Wilanow One".

Why don't these people go into a hotel and ask a passing tourist? It would only cost them the price of a coffee, if that.

If that same passing tourist had strolled up Krakowskie Przedmieście they'd have noticed (and probably scared off by, since the bad grammar makes it look like a seaside tourist trap) the very expensively produced display that was advertising "The Chopin's Parlour". Probably not a Massage Parlour.

I think they've taken it away now and hopefully burnt it.


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