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Polish things marketing turnoffs?


polonius 54 | 420
10 Nov 2012 #1
POLISH CONNOTATIONS ARE MARKETING TURN-OFFS
Gazeta Wyborcza on Saturday reported a PEMI association study which showed
that firms are ashamed of admitting their products are made in Poland. Of
the 1,244 Polish firms surveyed only one in four (28%) boasted their
products’ Polish origin and a mere 13% uses a Polish context to promote
its products. Business psychologist Jacek Santorski indicated that the
none-too-positive narration in public life, politics and culture also
influences the state of mind of Polish entrepreneurs and managers.
“It’s not a question of brand promotion but reflects the extent to
which we are proud of ourselves,” he commented.
jon357 71 | 20,799
10 Nov 2012 #2
Remember that the quality of factory-made products in PL used to be very poor, and that image will take at least a generation to change.

Plus an almost landlocked country with no Empire and lots of domestic products is the ideal place for consumers to favour imported goods. They even still buy imported exotic hardwoods that aren't socially acceptable to buy in much of the rest of Europe.
pip 10 | 1,659
10 Nov 2012 #3
when it comes to fitting out a home why buy cheaper quality products made in Poland when you can buy better products from Germany or any other European country. If of course they are actually manufactured there.

Personally, I don't buy or recommend exotic woods- everything is native to Europe. I don't have a problem buying Polish if it is a good product. For example, Kolo makes really good products --they also make the more expensive Keramag. But I have been quite happy with them.

And then of course you will always meet people who will never accept that Poland makes good products- and they typically have envy of other countries anyway and nothing will change their minds.
jon357 71 | 20,799
10 Nov 2012 #4
I don't have a problem buying Polish if it is a good product.

What do you think of Zepter products?
OP polonius 54 | 420
11 Nov 2012 #5
Does the concept 'Polish and good' exist in Poland or elsewhere in Europe or the world? The way people think of Swiss watches, German/Japanese cars, French wines, Italian food (and opera), etc.?

Tinned Krakus hams and Wódka Wyborowa came close years ago, but now? Are there any Polish products at present that stand out for quality, innovation, attractiveness, etc. world-wide or even European-wide? I don't mean Germans doing their weekly shopping in Polish border towns.
pip 10 | 1,659
11 Nov 2012 #6
pip: I don't have a problem buying Polish if it is a good product.

I don't know enough about them. The designs of some of their products are stunning but I can't account for the quality.

I know that many people love Boleslawiec and it does have a good reputation for quality. Same with Polish linen. I have had so many people contact me from abroad asking about Polish linen.
jon357 71 | 20,799
11 Nov 2012 #7
Polish linen.

A very good product - makes nice presents.

I like Boleslawiec, but there are rather too many things being produced at the moment and a lot of it is very close to kitsch Cepelia tat.

Some Polish products that are overhyped in Poland and poor quality are mens' clothes: Vistula, Wolczanska, Royal collection, etc. Not cheap and not good.
delphiandomine 88 | 18,454
11 Nov 2012 #8
Does the concept 'Polish and good' exist in Poland or elsewhere in Europe or the world?

Zelmer and EVER are two brands that churn out consistently good, well priced products. So yes, Polish brands in Poland have a fairly good reputation.

In Europe? Alcohol is the big one - Polish beer is going from strength to strength in the UK, and the vodka has a fantastic reputation.
kondzior 12 | 1,221
18 Nov 2012 #9
Does the concept "Polish and good" exist in Poland or elsewhere in Europe or the world?

london.trade.gov.pl/en/polishchampions/article/detail,7198,Polish_video_games_industry_international_awards_devoted_fans_and_politics.html
OP polonius 54 | 420
18 Nov 2012 #10
Word is going round that Zelmer is being sold off to a Bosch-Siemens consortium. Another Polish brand goes into foreign hands. As if Poland had so many brands to spare!?
delphiandomine 88 | 18,454
18 Nov 2012 #11
No harm in that - it will undoubtedly mean expansion for Zelmer, and could even see their entry into the German market as a good, reliable, inexpensive product.
Rysavy 10 | 308
19 Nov 2012 #12
Does the concept 'Polish and good' exist in Poland or elsewhere in Europe or the world?

When buying for bridal presents and also for anniversary glass.. I buy Polish glassware..if I do not buy Bohemian since my Weis family came from such. :)

And lovely dinnerware.


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