Polonius3 1,000 | 12,448 30 Sep 2010 #1What is Poland's 'brand' -- the distinguishing feature, that immediate association, that reputation, the thing that immediately rings a bell when the word Poland, Pole or Polish is heard world-wide? For the Italians it is art treasures, opera, Mediterranean cuisine, Roman ruins and (on the downside) possibly the Mafia connection. For the Germans it could be philosophy, scholarship, precision engineering, beer, oom-pa-pa folk music in Lederhosen, the Oktoberfest, the 'Ordnung muß sein' obsession and maybe vague reminiscences of the Heil Hitler period. Long before Amsterdam became synonymous with debauchery and international drug smuggling, Holland was thought of mainly in terms of the old Ducth Masters (painters), obsessive cleanliness (scrubbed streets), windmills, tulips and wooden shoes....What do you see as the positive hallmarks of the 'Polish national brand'? (There's enough negativity on PF, so let's just stick to the positive this time.)If you landed a fat contract to create the proper PR, what would you focus on? What would be the easiest to sell?