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How do restaurants in Poland advertise


D Doubles 2 | 1
27 Feb 2012  #1
Hi. I'm researching advertising in Poland as it relates to the food industry for a class I'm taking. How do restaurants in Poland get people in to eat? Magazines, newspaper reviews, sites like gastronauci.pl? Which are most prevalent? How do you in particular hear about a good restaurant? I noticed there's a groupon.pl. Let me know how you pick where you want to eat. Thanks for your help!
jasondmzk
27 Feb 2012  #2
If you live in Wrocław, you don't need formal advertising, at all. You will learn quickly, that places such as Miguel; Pepe; Agawa; Marche; Pastelowa; Cegielnia; Capri; Wieza Cisnien; and Oregano are places you have to dine at. Anyone who is anyone will tell you about them. Otherwise, you will be eating alone, or with boring companions.
pip 10 | 1,661
27 Feb 2012  #3
In Warsaw there is a magazine for expats called the Warsaw Insider. It has restaurant listings and reviews. I have used gastronauci.pl before. Usually for us it is word of mouth.
Harry
27 Feb 2012  #4
the Warsaw Insider. It has restaurant listings and reviews.

It also has adverts. And those adverts very much dictate what can and cannot be said in the reviews. Although to be fair, the other Warsaw publication, Warsaw In Your Pocket, is even worse for that kind of thing.
Wedle 16 | 496
27 Feb 2012  #5
How do restaurants in Poland get people in to eat?

It would seem to be done in one of two ways, big portions or go port side over starboard home, then let the Chinese whispers do the rest.
OP D Doubles 2 | 1
27 Feb 2012  #6
those adverts very much dictate what can and cannot be said in the reviews.

How would adverts dictate these rules, what can and cannot be said in a review? Are the reviews written by someone working for the guidebook/magazine? Do any adverts for local restaurants come through regular mail? Do restaurants in Poland have mailing lists you can sign up for to get notification for daily deals and specials?
Harry
27 Feb 2012  #7
How would adverts dictate these rules, what can and cannot be said in a review?

There are no fixed rules but restaurant owners can react rather badly to critical comments, even if the overall review is positive, so negative comments are simply not made.

Are the reviews written by someone working for the guidebook/magazine?

Yes.

Do any adverts for local restaurants come through regular mail?

No. But menus for pizza delivery places are often left on one's door.

Do restaurants in Poland have mailing lists you can sign up for to get notification for daily deals and specials?

I'm not aware of any which do that (although there are a couple of places which send occasional emails).
pip 10 | 1,661
27 Feb 2012  #8
of course there are loads of signs all over the place adding to the visual noise of any city in Poland.
RestaurantsCan - | 1
27 Jul 2012  #9
You may go to azypages site to see the exact way of advertising at poland
sanddancer 2 | 58
27 Jul 2012  #10
Go on street map and look at the signs.
pawian 159 | 9,552
29 Jul 2012  #11
When in Gdańsk, I saw waiters going out of the premises and talking to people in the street.
beckski 12 | 1,617
30 Jul 2012  #12
Per my experience in Poland, word of mouth seems to work well.


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