I googled the Smyk case!
Also here it seems more to be a case of keeping a well known brand instead of forcing
an unknown brand name on the costumers!
In 2008 the SMYK Group acquired the leading German chain of 41 stores with children's products, Spiele Max. In this way the SMYK Group strengthened its position and became a key player on the German market Spiele Max has been present on the German market for over 25 years and has a very strong position on the market.
The brand has high recognition, and Spiele Max is a leader in a large number of brands and products such as toys, prams, furniture and other equipment for children.
Why are you people seeing always german anti-polishness behind every corner???
But fuel? How many Germans can even name a Polish brand?
As I showed, BP aquired Aral and kept an in Germany well known brand name (since 1924), the same with Spiele-Max instead of changing it to unknown "Smyk".
Why throwing away good value and a well known brand? It would had cost customers...A well established brand is pure money!