Emailing of direct marketing mailshots in Poland - laws?

What is the law about sending emailed mailshots to potential customers in Poland?

I am not a fan of spam myself, and accept that such mailshots may be seen as that, but times are lean and it may be worth a go if legal.

Is it allowed? I heard something about it not being allowed without the recipient's explicit consent. I know some email services don't like their servers used for mailshot sending either, but I'm more concerned with the recipients' rights to complain.

I'd like to send some emails to potential customers but don't want to get prosecuted for sending them if it's now prohibited to send emails cold.

Any summary to the legal position would be good.

Sending spam is not allowed in Poland. Every 'unwanted' information is considered as spam. So the sender needs first permission from recipient before sanding any 'mailshot'

The basic legal act regulating issues related to the transmission of commercial information by electronic post, is the act on electronic services (Dz.U. Nr 144, poz 1204);


Sorry for the google translate ;)
Detailed (Polish language) information is here: pomoc.home.pl/bazawiedzy/internet/131

Thanks Looker.

I thought as much, so I shall hold off on the mailshot emails until I get that permission somehow - although in reality I don't think it's going to be possible. This perhaps means I can only send mailshots via snail mail, which is prohibitively expensive really.