Polski bez problemu! intermediate has the following to say:
The verb podobać się (to appeal) is used to refer to people, things and places which make a positive aesthetic impression on the speaker. In contrast to the verbs lubić and kochać, these do not necessarily evoke emotions, but they relate to the subjective opinion of the speaker, e.g.:
Podoba mi się ten obraz, bo ma piękne kolory. - This picture appeals to me, because it has beautiful colours.
Podoba mi się ten mężczyzna, bo jest przystojny. - This man appeals to me, because he is handsome.
