Sort of reminds me in an odd way of the identical discussion, oh, some twenty years back, when the same question was asked about whether the (neighboringLOL) German National Tourist Office was doing a "good" job in promoting their country.
Both countries have an almost Sysiphysian task ahead of them, but with a little pluck, imagination (not to mention hustle), I think they should be able to do it:-)
Surely, Trump's visit with President Duda plus the G-20 in Hamburg ought to bolster some effective PR for both! Let's keep our fingers crossed.