Advertising studies in Poland a good idea ?

"Study in Poland" represents a multi-year programme promoting Polish higher education and attracting international students to Poland .
the program has an official website (study in poland) with the list of courses taught in english ,it also has a facebook page ( facebook/ studyinpoland1) .

So ,what do you think are the "pros and cons " of this program ? is it a good idea to attract international students ?

I presume the goal is to attract as many paying students as possible. I don't think it's any different than other colleges/universities in Poland (most of these private colleges work with the same faculties, but they pay them more ;).

Already with Erasmus they are a lot of Spanish/Southern European students that come to Poland. But, IMHO, the reason has more to do with sex appeal of Polish women to them, and they know it well; instead than a real interest for the country or its universities/higher degree education.