POLISH CONNOTATIONS ARE MARKETING TURN-OFFS
Gazeta Wyborcza on Saturday reported a PEMI association study which showed
that firms are ashamed of admitting their products are made in Poland. Of
the 1,244 Polish firms surveyed only one in four (28%) boasted their
products’ Polish origin and a mere 13% uses a Polish context to promote
its products. Business psychologist Jacek Santorski indicated that the
none-too-positive narration in public life, politics and culture also
influences the state of mind of Polish entrepreneurs and managers.
“It’s not a question of brand promotion but reflects the extent to
which we are proud of ourselves,” he commented.
Gazeta Wyborcza on Saturday reported a PEMI association study which showed
that firms are ashamed of admitting their products are made in Poland. Of
the 1,244 Polish firms surveyed only one in four (28%) boasted their
products’ Polish origin and a mere 13% uses a Polish context to promote
its products. Business psychologist Jacek Santorski indicated that the
none-too-positive narration in public life, politics and culture also
influences the state of mind of Polish entrepreneurs and managers.
“It’s not a question of brand promotion but reflects the extent to
which we are proud of ourselves,” he commented.