I got useful information from the antidrug workshops led in my school and from many sites of antidrug campaigns.
that's great, but not enough. And I don't think they reallywork, because they do not present the whole picture. The will never say that the drugs feel good, and to gain kids trust, that is really where you have to start from.
As a parent, there are so many opportunities to plant the seeds from the early age, moments when you're talking about someone he admires, or someone embarrassing himself, somebody that does not seem to have any friends, sports achievements, moments watching TV... but you got to be quick on your feet and subtle, so the kid has no idea you're talking about drugs. My premise was always that immediate gratification is a weakness, only the weak think it's a goal. The price of immadiate gratification is always at the expense of your bigger goals. But, I told him when he was a little older, you will do whatever you want, so if you make a decision that whatever stupid thing you want to do will be worth it the risk, accept full responsibility. Don't whine later that you didn't know..