What part of Poland's image do you think is the most exportable?

Aha, okay, I see your point :)

The real question with the event is whether Poland/Ukraine can export a positive image.

In Poland, it all depends on whether the hooligans can behave.

delphiandomine

If it was up to you what exactly Poland should focus on promoting? Give specific examples.

Important marches are another idea that symbolises Poland. They champion various causes.

soooooo.....any luck with coming up with an exportable Polish image to be sold in the USA?

just wonderin'.

Up to me? Good question - let's see.

- Poland's "sea to sky" - I would push this concept heavily. Everything is here - lakes, sea, mountains, meadows, etc. All of it is also big and important enough to be worth marketing - Mazury/Baltic/Tatry/Wielkopolska/etc. You can also include the cities in this - Krakow, Warsaw and Wroclaw have "it".

- Crossroads of Europe - I would heavily push Poland (even more than it already is) as being in the centre, the crossroads of Europe.

- High quality, low cost products. Poland is still insanely cheap compared to Western Europe - and Poland should be focusing on showing what Polish manufacturers can do. For instance - Solaris - a genuine success story.

But the tourism industry is not exportable, delph ;) What on earth are you on about, man? ;) ;)

Course not, I mean - you can't export the image of Poland abroad!

Poland has so much to offer tourists - and that image should be presented in a consistent manner. It's fine to promote regional destinations, but it should be promoted as a whole.

True. People can discover the regions for themselves.

You don't have to sell an image. Just buy a bunch of stuff in Poland and put it up for sale in the States and eventually it'll sell. There's a woman in my state who sells polish pottery. And it sells. Due to Wal-Mart and Chinese manufacturing there is a dearth of different products in America. Polish products will sell because they're different not necessarily because they're Polish.

Meathead wrote:


Sure, but we've talked about their pottery to death. Yes yes yes, Polish pottery sells, but this guy doesn't want to open a pottery shop so......what else?


I don't see this in Poland excluding maybe some food (assuming it's food made in Poland).


geographically, ok. but as far as realistically traveling through poland, well, you wouldn't want to rely on poland's road systems or run down trains to go long distances north, south, east and west. nobody wants to travel through poland to get anywhere. not even poles want to drive on their own roads and "highways".


which poses an interesting question. it would be interesting to hear from those that have lived in europe for years and years, yet have never been to poland. or, people from the USA (since the OP is looking to sell this stuff in NYC) absolutely never travel to Poland. time and time again, when i talk to americans, if they've been to europe, it's always england, spain, italy, germany, switzerland, maybe czech republic.....but NOBODY has been to Poland. poland's image, whatever that might be to them, deters them from visiting.

Well, let's see -

Furniture - Poland is producing solid, good furniture for a good price. There's a lot of manufacturers in Poland, and there are huge outlets dedicated to furniture throughout the country - all Polish owned/produced.

Food/drink - plenty of decent brands there.

Home appliances - Amica and Zlemer (or however it's spelt) are high quality, low cost brands.

Computer equipment - Ever - they produce UPS systems. Well known in Central Europe.

There's much more - generally speaking, manufacturing is what Poland does well. And those are Polish owned brands, not foreign owned. Problem is, they haven't figured out how to export this stuff successfully yet to the "big markets" of Germany, France, Italy and the UK. They all do well regionally though.


Have you seen the massive amount of transit traffic through Poland? Drive on the A2 or A4, and you'll see endless RU/UA/BY/LT plated cars. Nice cars too.

As for the road systems - as of the end of 2013, every single major Polish city will be connected by motorway or expressway. No complaints here.

As for trains - not much wrong with them. I don't travel long distances on "cheap" trains - only sleeper train/EIC or TLK 1st class with reservation-mandatory seating. Tends to avoid problems. Local trains aren't up to much, but they're no worse than normal commuter trains anywhere. I mean, it's all a matter of what you pay for - if you travel long distance on a TLK train on a Friday in the middle of summer in 2nd class, of course it's going to be overcrowded. Same in every single country.

But if you travel EIC - then - it'll be peaceful. You pay the premium for comfort.

As for Poles complaining about their roads - haven't you noticed yet that they have a habit of exaggerating everything?

Krakow is ridiculously popular with Americans.

The problem is that for Americans, anything "east" is perceived as dangerous. That's why the country must be marketed well and consistently, and crucially, money needs to be put up to encourage American carriers to fly straight into Warsaw. LOT isn't enough - we need others.

Poland's image, along with the Czech Republic, Slovakia, Hungary and all the others is that of "Eastern Europe". Until that tag breaks, they won't start coming in droves.

Yesterday I've seen "Hostel"... if that's how an average American images "Eastern Europe" then no wonder it deters, haha

Fuzzywickets why are you so negative about Poland?

If you were working in dead end (in terms of career) jobs, having to fly back to the United States every summer and pay for a girlfriend to come too, wouldn't you be bitter and loathesome too?

Always thought that people's happiness with Poland always coincided with their personal fortunes - I've only ever met one girl who actually hated the place despite having a great career.

Because he is a first generation American. By that I mean people born and breed in the USA to immigrant parents.
Most of them are fckwits.

wait.....you're Polish?

another thread down the toilet. It's easy to see who the fu**wits are.

Time to make it chic then! I'm liking these suggestions...

In my whole life while living in America, I have never met a single American that has been to Krakow.

So hang around Krakow for a bit if you want to meet some. No point looking for a needle in a haystack.

uuuhhmmmm......that's my point.........?

A bit of a puzzle then, and I'm rather surprised at that. Somehow I suspect you may have met someone who's been to Krakow, unless of course you talk about holidays with everyone you meet in the manner of a hairdresser. Either that or haven't met many PolAms.

Decide what stance you want to take. You agreed with me about how rare it is to find Americans that have been to Krakow. You specifically said, "No point looking for a needle in a haystack."

I AGREE with you, and you say, "A bit of a puzzle then, and I'm rather surprised at that." Surprised at......uhmmm......yourself?

What in the world are you talking about.

Stance? This is a conversation about exports, not a debate.


I might ask the same question.

Is it really so hard to understand a simple statement?
JohnnyM meant that the USA has something like 300 mln of citizens and yes you are right that probably a promile was in Poland ever (...the question is what % of Americans have been to Europe, that's probably a 1-digit % ;). But if you go to Cracow you will meet plenty of Americans.

You might but it wouldn't make any sense, kinda like your last post when you completely contradicted yourself by agreeing with me and then trying to argue against your own point.

Smoooooooooth.

I would say something but you are a grass and I don't want to be suspended !

Haha! I knew you'd answer that call!

You really ought to chill out and have a civilised discussion.

Part of being Polish in America is a nostalgia for the old land. The rich, dark dirt holds centuries of farming and fighting. For millions of immigrants and generations of descendants, it is the essence of their heritage: the subject of great poets. Many immigrant Poles over the years would take a bag soil with them to mix with the local soil. So why not sell certified bags of Polish soil and a few Polish seeds thrown in. The mark up would be massive.

that's not as daft as it sounds. the berlin wall is selling well and i have a bag of sand from dubai.