"Reserved" withdraws its sponsorship of Lithuanian reality show
Vilnius representatives of the Polish company "Reserved" announced on Wednesday that the company will break off its cooperation with the reality show "I Love Lithuania." Why? The program aired a scene of breaking off a Polish street sign from a private house in Ejszyszki.
- Until now "Reserved" had a positive experience with sponsoring television programs. Unfortunately, the program "I Love Lithuania" has veered in the wrong direction, offending feelings of Lithuanian Poles. Therefore, the LPP company, which manages "Reserved" in Lithuania, is negotiating immediate termination of the sponsorship with the producers of the reality show - wrote Delfi portal on Wednesday, quoting a statement from "Reserved", which was a sponsor of the reality show.
Another sponsor of the "I Love Lithuania" was a Polish insurance company, PZU. As reported by Delfi, "cooperation of PZU with the reality show was naturally suspended (expired?)." Nevertheless PZU deplores the incident that took place.
Ostentatiously broke off a street sign
In a TV reality show, aired few weeks ago in a private Lithuanian LNK television, young people demonstratively broke off a Polish language street from a private property in Ejszyszki, Salcininkai region, showing great satisfaction. This event became widely known only last Monday when the Polish media revealed that the sponsors of the program are representatives of Polish companies in Vilnius.
On Wednesday, the producer of the program Justinas Miluszauskas issued this statement: - By this action (breaking off the the sign) neither participants, nor the creators of the program had intended to insult sentiments of national minorities living in our country. He stressed, however, that breaking off the sign was consistent with the Lithuanian legislation.
Provocation or stupidity?
President of the Union of Journalists of Lithuania Dainius Radzeviczius described the incident as a provocation. In his opinion, "if the reason for this action was something more than mere stupidity, then the program creators should bear the consequences."
Until 2010, the Lithuanian Law on National Minorities allowed for use of double, Lithuanian and Polish, names of the localities inhabited by Polish minority. That law expired on January the 1st 2010, and the new law has not been yet enacted. Currently in force is the Lithuanian Language Act, which states that all sign names are to be only in Lithuanian. It also provides for a ban on using any other language but Lithuanian in government offices. According to the decision of the Lithuanian Supreme Administrative Court of October 20th 2010, people who use minority languages in government offices face a fine of 400 litas (460 zloty).
Lithuanian army criticizes the "I Love Lithuania"
Representatives of the Lithuanian Army criticized today the anti-Polish reality show "I Love Lithuania." In one episode of the show its participants removed the bilingual label with the name of the street from a house in Ejszyszki (Eišiškės). Lithuanian Army has contributed to the creation of the program.
The Lithuanian Army declaration, issued today, states that "a widely publicized patriotism and fostering love to the motherland is moving in the wrong direction." The Army criticism and indignation was provoked by en episode in which participants remove the street sign with bilingual names "Vytauto" and "Witautasa" from a house in Ejszyszki. The incident reverberated in the media and caused Polish companies sponsoring the program to withdraw from sponsorship contracts.
According to the Lithuanian Army spokesman, Tomas Balkus, this is not the only reason for the military outrage. They also resent improper execution of the national anthem and inappropriate use of the Lithuanian national flag. According to the Lithuanian army, "the love of the homeland and its people and loyalty to one's country should be taught on the basis of respect and honour of human rights, strengthening the justice and rejecting violence, slander and ridicule."
Cadets from the Lithuanian Military Academy and a military band were instrumental in creating a show "I Love Lithuania". In early episodes the participants in the program had to overcome obstacle courses in Rukle and Mariampol. One of Lithuanian Army officers was also a guest in one of the episodes.
Vilnius representatives of the Polish company "Reserved" announced on Wednesday that the company will break off its cooperation with the reality show "I Love Lithuania." Why? The program aired a scene of breaking off a Polish street sign from a private house in Ejszyszki.
- Until now "Reserved" had a positive experience with sponsoring television programs. Unfortunately, the program "I Love Lithuania" has veered in the wrong direction, offending feelings of Lithuanian Poles. Therefore, the LPP company, which manages "Reserved" in Lithuania, is negotiating immediate termination of the sponsorship with the producers of the reality show - wrote Delfi portal on Wednesday, quoting a statement from "Reserved", which was a sponsor of the reality show.
Another sponsor of the "I Love Lithuania" was a Polish insurance company, PZU. As reported by Delfi, "cooperation of PZU with the reality show was naturally suspended (expired?)." Nevertheless PZU deplores the incident that took place.
Ostentatiously broke off a street sign
In a TV reality show, aired few weeks ago in a private Lithuanian LNK television, young people demonstratively broke off a Polish language street from a private property in Ejszyszki, Salcininkai region, showing great satisfaction. This event became widely known only last Monday when the Polish media revealed that the sponsors of the program are representatives of Polish companies in Vilnius.
On Wednesday, the producer of the program Justinas Miluszauskas issued this statement: - By this action (breaking off the the sign) neither participants, nor the creators of the program had intended to insult sentiments of national minorities living in our country. He stressed, however, that breaking off the sign was consistent with the Lithuanian legislation.
Provocation or stupidity?
President of the Union of Journalists of Lithuania Dainius Radzeviczius described the incident as a provocation. In his opinion, "if the reason for this action was something more than mere stupidity, then the program creators should bear the consequences."
Until 2010, the Lithuanian Law on National Minorities allowed for use of double, Lithuanian and Polish, names of the localities inhabited by Polish minority. That law expired on January the 1st 2010, and the new law has not been yet enacted. Currently in force is the Lithuanian Language Act, which states that all sign names are to be only in Lithuanian. It also provides for a ban on using any other language but Lithuanian in government offices. According to the decision of the Lithuanian Supreme Administrative Court of October 20th 2010, people who use minority languages in government offices face a fine of 400 litas (460 zloty).
Lithuanian army criticizes the "I Love Lithuania"
Representatives of the Lithuanian Army criticized today the anti-Polish reality show "I Love Lithuania." In one episode of the show its participants removed the bilingual label with the name of the street from a house in Ejszyszki (Eišiškės). Lithuanian Army has contributed to the creation of the program.
The Lithuanian Army declaration, issued today, states that "a widely publicized patriotism and fostering love to the motherland is moving in the wrong direction." The Army criticism and indignation was provoked by en episode in which participants remove the street sign with bilingual names "Vytauto" and "Witautasa" from a house in Ejszyszki. The incident reverberated in the media and caused Polish companies sponsoring the program to withdraw from sponsorship contracts.
According to the Lithuanian Army spokesman, Tomas Balkus, this is not the only reason for the military outrage. They also resent improper execution of the national anthem and inappropriate use of the Lithuanian national flag. According to the Lithuanian army, "the love of the homeland and its people and loyalty to one's country should be taught on the basis of respect and honour of human rights, strengthening the justice and rejecting violence, slander and ridicule."
Cadets from the Lithuanian Military Academy and a military band were instrumental in creating a show "I Love Lithuania". In early episodes the participants in the program had to overcome obstacle courses in Rukle and Mariampol. One of Lithuanian Army officers was also a guest in one of the episodes.