I am currently taking a marketing course in which we are studying the restaurant industry in Poland. The questions in this interview will be helpful in my research on how American marketing firms can research other countries to implement new or existing companies in new countries (similar to how KFC and McDonald's has done in the past). If you can, please answer the following questions in as much detail as possible. I appreciate your time and generosity with your assistance in my research.
1. How do people in Poland shop? Do they visit the market/grocery daily or stock up weekly as we do in the States.
2. What are the most popular restaurant chains in Poland? (Ex. McDonalds in U.S. is cheap and everywhere)
3. Storage of Food? (In refrigerators or market daily?)
4. What types of people frequent the milk bars? (Elderly people, university professors, students, etc.)
5. How often do they go to the milk bars? (Hours of Milk bars?)
6. How diverse are the restaurants and types of cuisine in Poland? What is the most popular?
7. Average price of a meal at a restaurant. (from prices at breakfast, lunch, and dinner compared high end to low end or regular restaurant)
8. According to our research that gifts such as Vodka, Flowers, Dessert should be given to the dinner host, but never carnations or white flowers, lilies. Are there any qualms in the Polish culture about certain themes, colors, words, etc. ?
9. Where are the restaurants located? (near certain major land marks, certain areas, etc. Ex: city centre, by a university, near major housing, etc.)
10. If you have any other comments or would like to mention something we have missed, by all means place it here.
1. How do people in Poland shop? Do they visit the market/grocery daily or stock up weekly as we do in the States.
2. What are the most popular restaurant chains in Poland? (Ex. McDonalds in U.S. is cheap and everywhere)
3. Storage of Food? (In refrigerators or market daily?)
4. What types of people frequent the milk bars? (Elderly people, university professors, students, etc.)
5. How often do they go to the milk bars? (Hours of Milk bars?)
6. How diverse are the restaurants and types of cuisine in Poland? What is the most popular?
7. Average price of a meal at a restaurant. (from prices at breakfast, lunch, and dinner compared high end to low end or regular restaurant)
8. According to our research that gifts such as Vodka, Flowers, Dessert should be given to the dinner host, but never carnations or white flowers, lilies. Are there any qualms in the Polish culture about certain themes, colors, words, etc. ?
9. Where are the restaurants located? (near certain major land marks, certain areas, etc. Ex: city centre, by a university, near major housing, etc.)
10. If you have any other comments or would like to mention something we have missed, by all means place it here.