culture
There is a difference between genuine culture and the artificially manufactured pop culture created in corporate boardrooms and on computer drawing boards for one purpose alone: to fleece the public and rake in maximum profits regardless of the socio-cultural and ethical consequences.
There are two major strains of American culture as exemplified by the neighbourly barn-raising and the snake-oil pedlar.
Building a large barn was beyond the ability of a single farmer but when his neighbours arrived they got the job done in no time. He then also pitched in when someone else was building a barn. That example reflects community spirit, cooperation for the common good and the localness of many American instituions and arrangements which stand in marked contrast to the centralism of many other countries. That is reflected today by i.a. popular votes on school taxes and local ordiannces as well as ommunity carolling in the town square and greeting a new neighbour with home-made cakes and other delicacies.
The other approach is circus mogul JT Barnum's famous saying: "There's a sucker born every minute." That is the America of quack remedies, mega-commercialism, outrageous advertising claims (double your money back if not completely satisfied! -- but try to get it!), cheap and tacky but addictive pop culture and the ongoing commercialisaiton of the individual: "Just reach for your credit card and leave the rest to us!"