Poland low on national brand chart

Poland is down in the 80s on a list of country brands. Branding takes into account not only econ performance but also cultural heritage, tourist attractuions, scenery and other factors contirbuting to a nation's overall image. To promote a better image should Poland do more to ape the West or come up with something unique and original, or both?

Examples of things that improve a country's image include France's New Beaujolais (young wine) campaign as well as one-off things like the rescue of the Chilean miners.

A link?

Do you mean that one?

nation-branding.info/2010/10/13/nation-brands-index-2010

That could be interesting:

nation-branding.info/2010/11/03/mission-statements-of-countries

What should Polands "mission statement" be?

I think that comes first before you could think about a good placement of your brand.

so what's Polish brands? name it...

Wedel.

National football teams and country brands

nation-branding.info/2010/06/23/national-football-teams-and-country-brands

Our mission statement is plain to see, tall enough to be seen from German border on a clear day and in stone. We don’t hold grudges and welcome Germans with open arms but as usual people misinterpreted the meaning once again.

I fear that won't be enough for an INTERNATIONAL nation branding! ;)

As long as the PIS morons will haunt this country...what branding there could be?
I think for them branding is an anathema whatsoever. Of course that idiot statue in Świebodzin could always thrown in.

You have to admit, it's a hell of a mission statement though and that's what you asked about.

Don't think footie would be a Polish claim to fame. They're way down on the FIFA list. But the Świebodzin statue as a Guinness type thing could become an unusual European attraction. I hear many Germans are coming to have pictures taken with it...

To sme the natural resrouces such as Białowieża, the Biebrza wetlands and the rugged Bieszczady Mts could be an attraction. The dilemma is this: attract too many tourists and they will trample the naturalness away. And tacky commercial interests will soon contaminate the landscape with their booths, stalls, snackbars and souvenir shops.

Today on Ernst&Young Enterpreur of the Year ceremony the president of Orlen said that they had to change their brand name in Germany because German consumers don't trust Polish products. The same thing was with "Smyk" children clothes producer and chain stores... When passerbies were asked on streets of Germany if they know that store X (I don't remember the German name of smyk) is Polish company they were shocked... and suprised of good quality!

I wonder how many other such cases there are...

Yes, that is true! :)


Make it a nature protection area...so "contamination" can be limited and snackbars only at a few
places.

Germany is building up a huge nature protection area in the whole north eastern area...step by step more and more territories are included. That's the right way I think to avoid the errors of the earlier years.

BP does business in Germany under the "Aral" brand.

Because they don't trust BP? I doubt.

Exxon is Esso...

Those brands are trying to get as much of a "feel good" sensation from the consumers as possible. Their entire reason for being is to get money, nothing else. Path of least resistance...

Do you think it's a question of trust? Chinese products are purchased without a second thought.

That's what the president of that company has said.

No!

en.wikipedia.org/wiki/Aral_AG


They just kept a well introduced brand name...

In Poland, "Pingo Doce" is operated as "Biedronka". Same concept.

No. Biedronka was originally polish company but they were sold. And their owners are Jerónimo Martins.

They don't cost much...cheap money hence not much thoughts.

Expensive goods on the other hand are thought about much more before buying, names and images are most important!

The same with Wedel. Wedel is not anymore Polish... but Japanese! ;D

Btw do you know ptasie mleczko my dear foreigner fans of Poland?

Guess who invented "the bird milk"

Sounds german though... ;)

Ok, the guy who establish Wedel company was of German origins...

But fuel? How many Germans can even name a Polish brand? I think Orlen would do well in Germany as "Orlen". If the stores were nice, no one cares. Looks like quality=perception of quality.

I googled the Smyk case!

smyk.com/en/about/spiele-max

Also here it seems more to be a case of keeping a well known brand instead of forcing
an unknown brand name on the costumers!


Why are you people seeing always german anti-polishness behind every corner???


As I showed, BP aquired Aral and kept an in Germany well known brand name (since 1924), the same with Spiele-Max instead of changing it to unknown "Smyk".

Why throwing away good value and a well known brand? It would had cost customers...A well established brand is pure money!

It was on Polish tv that example of Smyk and their costumers suprised that it's Polish brand. Maybe it was a manipulation of tv. Who am I to know that?

Is that anti-german reporting still the norm of the day? Interesting...

The tv programme was about business not about Germans :)

Business in Germany! With the usual barbs against the "mean, anti-polish Germans", huh?

You sure thrive on it...

Indeed if it was advertised as Smyk (Polish brand) anywhere outside of Poland, you'd probably have the same reaction. There is an active thread about Poland and branding....


Genau, but Orlen, that would go over quite well in Germany. They didn't buy anyone out. I don't know why there was a need to change the brand....