Poland is down in the 80s on a list of country brands. Branding takes into account not only econ performance but also cultural heritage, tourist attractuions, scenery and other factors contirbuting to a nation's overall image. To promote a better image should Poland do more to ape the West or come up with something unique and original, or both?
Examples of things that improve a country's image include France's New Beaujolais (young wine) campaign as well as one-off things like the rescue of the Chilean miners.
Examples of things that improve a country's image include France's New Beaujolais (young wine) campaign as well as one-off things like the rescue of the Chilean miners.