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What part of Poland's image do you think is the most exportable? [90]
I think, like in so many other things in life, delph, it's a question of balance. I think there has to be a regional aspect to some extent given the diversity that exists but there does need to be a 'Polishness' given that people ask themselves, 'do I want to go to Poland?' and not to one specific region. Regions give identity and that can be an intricate issue that doesn't need to be tampered with. However, I think you'll agree that many Poles have enough patriotism about them to come together and feel proud of their nation.
2. To cause the spread of (an idea, for example) in another part of the world; transmit, thefreedictionary.com/exportable
You want to spread the idea of Poland as a beautiful country as tourism is an outward-oriented growth sector. I see it in these terms but, being an American, you might see it as one of purely tangible goods to be traded. I refer you to European 'tourism enjoyment' literature.
Exportable means capable of being exported and this encompasses ideas as shown in the definition. You can promote Polish tourism in this way, kapisz?
'Such things can be objects, pictures or slogans that might inspire pride or admiration for poland, while also poking fun at it.'
He also mentions Wall Street and Hollywood. Can you export them too? He's American and he seems to have the same interpretation as I do. It's selling an image abroad, that's what he was getting at. Poland needs to sell its natural beauty to attract interest from abroad.