Des Essientes: meant to evoke pleasant childhood memories. The two words are modeled the words "noggin" and "Oz".
No. As I said in post #24, it's meant to evoke Europeean sophistication. I've included a link to the creator's obit in the NYT and to wikipedia. In case you find reading original sources to be a chore.
nytimes.com/2006/12/01/obituaries/01mattus.html
en.wikipedia.org/wiki/H%C3%A4agen-Dazs
Personally I don't buy ice cream often (though eating it daily since I'm serving on an Italian vessel at the moment) but when I do, it tends to be Zielona Budka from Grycan. Especially their pistachio. I've avoided Blikle since I bought some of their lavender and rosemary flavour. The best stuff I've ever had though has been from any one of a number of small family firms in the UK - Yorkshire seems to be particularly rich in ice cream makers. There's a firm in Holmfirth that do delicious rhubarb flavour.
What both Grycan and Blikle do (and closer to the original subject of chocolate) is a double chocolate ice-cream, with chocolate chips and a consistency closer to chocolate than ice-cream. One of them (I forget which) does a chocolate sorbet - quite bitter and dark but wonderful.