Maybe they just couldn't compete with BMI Baby, Wizz, Ryan Air and Central Wings, all of which fly to Gdansk? In fact some of these airlines started / will start routes to Gdansk in 2008.
I also firmly believe that the majority of Brits think Poland is virtually a third world country, that it is located somewhere close to the North Pole and is always cold, and that flight times from the UK are 4 hours +
Yes, I've met people who hold this opinion (you should have seen the ugly middle class grimace when I suggested that I was going to Poland for my dental treatment), yet I do believe that things are getting better.
I am in fact thinking of taking my mother to a spa resort on the Baltic coast at some point later this year.