Thanks for the quick replies... I will try to clarify what I am asking by telling you why I am asking. I am looking for advertising opportunities within Poland to reach those interested in DIY.
I am with an ad agency... my client has a product that would save on remodeling costs and is thinking of going to market in Poland.
I'm using the internet to research online/print opportunities to reach the "middle class" family looking to remodel or the property manager ready to update in between tenants.
I found this website and thought I'd pose the question.
In my experience, you get what you pay for - especially in the construction game. If you are really serious about entering the Polish market, I'd suggest visiting the country to get a feel for where the market is, what the competition is and to understand what 'middle class' actually means in the local context.