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What part of Poland's image do you think is the most exportable?


a.k.
17 Dec 2011 #31
Perhaps, but is it possible?

design, no? Swedish design is popular why not Polish?

I quite like that sort of stuff myself, but does it have mass appeal?

Who said it must be a mass appeal? Niche things are also a good business.

Tell me an example if there was a shop in the USA with lets say British items or French what would it sell and what things would have a mass appeal?
JonnyM 11 | 2,615
17 Dec 2011 #32
design, no? Swedish design is popular why not Polish?

People have heard of it. For decades. That makes things a lot easier. Even centuries of Swedish style, given the fad for Gustavian decor a few years back. Poland doesn't have anything unique in that way. And if people are going to buy something new, why Polish? Why not Russian or Czech?

British items or French

There are British and French brands in supermarkets around the world. Poland does not have the same association with quality or the same established brands. Do you remember those Polish clothes that used to be in British shops back in the seventies and eighties?
delphiandomine 88 | 18,163
17 Dec 2011 #33
Who said it must be a mass appeal? Niche things are also a good business.

Hard to build an image on niche products though, unless you're a microstate.
a.k.
17 Dec 2011 #34
unique in that way

I've already give an example. £owicki folkclore inspirations are unique, aren't they?

Even centuries of Swedish style

Poland have also traditions in design. If you mean historic then meble kolbuszowe or gdaƄskie are things which springs to my mind... but it hardly can inspire. Then in 20s and 30s we had Warsztaty Krakowskie and £ad.

Also Polish design of 50s and 60s was top notch... too bad that some products couldn't been produce and sell abroad due to political reasons.

Now there is retrive of Polish design and designers are trying to create modern items some are inspired folclore because they know that's something unique. You are talking like there was never a Polish design... but the truth is that you just don't know it. And that's why the promotion is important.

There are British and French brands in supermarkets around the world.

May I ask about details? Let's say that masks wants to set a shop in NY with British items. What should he sell there? T-shirts with the Queen? No, that was popular during Sex Pistols, that is some 30 years ago.

Do you remember those Polish clothes that used to be in British shops back in the seventies and eighties?

Do you mean Biba?

Why not Russian or Czech?

Because masks will set up Polish store not Russian or Czech :)

Hard to build an image on niche products though, unless you're a microstate.

In New York there are many snobs who will be intrested in niche fashionable products. It's all about targeting the proper clients.
delphiandomine 88 | 18,163
17 Dec 2011 #35
In New York there are many snobs who will be intrested in niche fashionable products. It's all about targeting the proper clients.

But isn't the problem with Polish products is that the whole image of "Polish" is essentially "working-class, gritty, moustache" and not the kind of thing you'd use to show off to other snobs?

It's the same reason why moronic Polish snobs are going mad for second hand Dutch furniture rather than the excellent Polish furniture.
a.k.
17 Dec 2011 #36
But isn't the problem with Polish products is that the whole image of "Polish" is essentially "working-class, gritty" and not the kind of thing you'd use to show off to other snobs?

No. Some designs won international contests. That's why I gave an example of Moho carpet earlier. It's Polish, it's folk and it's cool so much that you won't have any problem about reading about it on foreign design blogs.
JonnyM 11 | 2,615
17 Dec 2011 #37
I've already give an example. £owicki folkclore inspirations are unique, aren't they?

Sweet, but available already and who would buy? I'd add that every region in Europe has some folk art that is 'unique', the UK more than most.

Then in 20s and 30s we had Warsztaty Krakowskie and £ad.

As an alternative to Biedermaier it's nice, but what makes you think other countries don't have the same or better?

Also Polish design of 50s and 60s was top notch.

Some was good, but again other places had good furniture too.

You are talking like there was never a Polish design... but the truth is that you just don't know it

Actually I do know it. My home in Warsaw is full of the stuff. I just don't think it's special enough to bring a return after promoting it. Everywhere else in Europe was making furniture too.

May I ask about details? Let's say that masks wants to set a shop in NY with British items.

WTF? Go and have a look n a hypermarket at British products and figure out why the export figures are what they are.

Do you mean Biba?

No dearie. Biba wasn't a Polish shop. It was a briefly fashionable clothes shop (with one branch) who's part-owner happened to have come from Poland. Plenty of tourists but most of the country never set foot in the place nor was there much from Poland on the racks - most was designed in-house by British designers. I remember going to the restaurant there when I was a kid - a lovely place but one that went bust. The Polish clothes that were on sale in stores around the country were a very different kettle of fish. Nasty polyester jackets etc - that image unfortunately remains. On top of that Poles are very visible in the UK and you can't market a country as chic for fashion when people see its citizens in the street every day dressed dowdily and especially when they spend time moaning about how poor and grey and hard to live in Poland is!

Because masks will set up Polish store not Russian or Czech :)

Perhaps he should. It would be easier to get the footfall.
Personally I would think about selling Polish linen. Not by any means unique but good quality and easily marketable. Some of the glassware too, but not the tasteless stuff that is sold in PL. Make it for the market it will be sold in.
a.k.
17 Dec 2011 #38
No dearie. Biba wasn't a Polish shop.

How Poles in 70s and 80s could establish a brand in the UK? Poland was PRL back then so your question is weird.

The Polish clothes that were on sale in stores around the country were a very different kettle of fish. Nasty polyester jackets etc - that image unfortunately remains.

Were there Polish clothes in the UK???

On top of that Poles are very visible in the UK and you can't market a country as chic for fashion when people see its citizens in the street every day dressed dowdily and especially when they spend time moaning about how poor and grey and hard to live in Poland is!

That's silly. Do you say that average French people are fashionable?!

I'd add that every region in Europe has some folk art that is 'unique', the UK more than most.

But Americans don't have this kind of folk.

As an alternative to Biedermaier it's nice

Biedermeier? What Warsztaty Krakowskie or £ad have to do with biedermeier?

Sweet, but available already and who would buy?

Those who want to have a cool and unique house. You're probably much older than me that's probably why you like more classic things.

It would be easier to get the footfall.

With Czech design? I can think of any czech design product, can you help me?

Some was good

Good that you can acknoledge that...

WTF? Go and have a look n a hypermarket at British products and figure out why the export figures are what they are.

I don't ask you about products sold in hipermarkets (probably potatoes in Europe are also from Poland) but about products which are associated with Great Britain, which masks can sold in his small shop? :)
JonnyM 11 | 2,615
17 Dec 2011 #39
How Poles in 70s and 80s could establish a brand in the UK? Poland was PRL back then so your question is weird.

And there were plenty of clothing exports to the UK and elsewhere. Biba wasn't one of them. BTW, Krakus was an established brand back then.

Were there Polish clothes in the UK???

Lots. But very much at the bottom end of the market.

Do you say that average French people are fashionable?!

On the whole they dress well. Poles haven't yet created a positive impression about the way they dress in the UK. Unfortunately I've only heard negative comments.

I don't ask you about products sold in hipermarkets (probably potatoes in Europe are also from Poland) but about products which are associated with Great Britain, which masks can sold in his small shop? :)

Britain exports enough already - easily enough to obviate the need for a small shop.

For Polish products, what about Boleslawiec pottery. Not the kitsch stuff, but some of the better designs. Denby from the UK sells quite well across the Atlantic (in fact it's their main market) - Boleslawiec could imitate this.
Des Essientes 7 | 1,290
17 Dec 2011 #40
Mods?

Mods?

Hahahaha what a wimp! Cry to the mods mods mods!
rozumiemnic 8 | 3,862
17 Dec 2011 #41
I can think of any czech design product, can you help me?

semtex, crystal glass, and child prostitution
JonnyM 11 | 2,615
17 Dec 2011 #42
I'm not sure about the first and last, but the Centrum Czeskie Towaru (excuse me if the koncowki are wrong - I've got a crunching hangover) on Marszalkowska sells plenty of crystal. And Czech glassware has been in the shops in the UK for years. Skoda cars and Bata shoes are fairly universal too.
Foreigner4 12 | 1,768
17 Dec 2011 #43
the "i'm an alcoholic but i still get the job done" inspired t-shirts would sell well - and no I don't think they're accurate but that's what people want to believe. The t-shirts that have polish inspired humor on them are pretty good too but for all I know, they're rip offs of other ideas.
Seanus 15 | 19,674
17 Dec 2011 #44
I think Poland would do well to export its hospitality. It has a wealth of lovely resorts that are largely undiscovered. Waking up to a hearty breakfast and looking out to beautiful hills is sth that many people can associate with and appreciate. This cannot be underestimated.
Des Essientes 7 | 1,290
17 Dec 2011 #45
So Poland's resorts and scenery should be dismantled, dug up and exported. Hahahaha what a stupid proposal!
Seanus 15 | 19,674
17 Dec 2011 #46
DE, I can forgive your lack of English understanding. As a teacher, I need to understand peoples' differing levels so can I refer you to the OP, which the Mods often suggest anyway, to see what 'exportable' actually means!? Given your lack of wink marks, I presume that you don't get it yet.
a.k.
17 Dec 2011 #47
For Polish products, what about Boleslawiec pottery.

Are you serious? It gives me a feel of my grandma's house...

And there were plenty of clothing exports to the UK and elsewhere.

That's strange, given that people in Poland struggled to obtain any products in those years. I wouldn't expect a good quality or a fashionable clothes because it was a mass production of a few patterns.

On the whole they dress well.

My friend who was there said something contrary. That women there were dull and mundane, certainly not fashionable.

Poles haven't yet created a positive impression about the way they dress in the UK. Unfortunately I've only heard negative comments.

No wonder if there dominates a cerain type of people who rather don't follow the fashion... blond, tanned, pink t-shirt, jeans, not to mention the guys. You know how we call them in Poland.

How about the style of those young & afluent who live in Poland?

Britain exports enough already - easily enough to obviate the need for a small shop.

Johnny why is it so hard for you to give an example? Ok, let's make it simple - masks ask about t-shirt prints - what British thing should be on it to sell it? James Bond? Queen? Simon Cowell?

Ok, maybe t-shirts with music groups would sell well but besides that?
delphiandomine 88 | 18,163
17 Dec 2011 #48
So Poland's resorts and scenery should be dismantled, dug up and exported. Hahahaha what a stupid proposal!

Mods?

I think Poland would do well to export its hospitality. It has a wealth of lovely resorts that are largely undiscovered. Waking up to a hearty breakfast and looking out to beautiful hills is sth that many people can associate with and appreciate. This cannot be underestimated.

Oh yes. **** yes. There's so much that hasn't been exploited (except the Baltic Sea) to Westerners - Czechs/Slovaks/Hungarians know about the mountains, but there's still so much to see.

Always thought that Poland needed to present one image abroad, instead of the current mess where every city and region is promoting itself. Euro 2012 was their chance, but they've blown it.

That's strange, given that people in Poland struggled to obtain any products in those years. I wouldn't expect a good quality or a fashionable clothes because it was a mass production of a few patterns.

A lot was exported for hard currency, rather than used to satisfy domestic demand. I don't know the name of the Polish organisation that did this job, but in East Germany, the "KoKo" did a great job in the 70's of exporting East German products to the West.

How about the style of those young & afluent who live in Poland?

Usually just a copy from abroad, unfortunately.
JonnyM 11 | 2,615
17 Dec 2011 #49
Are you serious? It gives me a feel of my grandma's house...

So do some of the things that the UK exports. People still buy them. And the Boleslawiec range is bigger than you might think.

That's strange, given that people in Poland struggled to obtain any products in those years.

So much was exported.

How about the style of those young & afluent who live in Poland?

Nothing exceptional. Followers rather than leaders.

Johnny why is it so hard for you to give an example? Ok, let's make it simple - masks ask about t-shirt prints - what British thing should be on it to sell it? James Bond? Queen? Simon Cowell?
Ok, maybe t-shirts with music groups would sell well but besides that?

Tee shirts and other touristy trash sells by the bucketload to the young and undiscriminating. I'm not sure who Simon Cowell is, but the other two examples you give are available on tee shirts. What I see in the shops around the world are expensive foodstuffs and posh shoes.
Des Essientes 7 | 1,290
17 Dec 2011 #50
the OP

Asks what items from Poland would best sell in a shop in New York City. Niether Polish resorts nor Polish landscapes are viable items for such a shop because they are not exportable. Images of Polish landscapes and resorts are exportable but I doubt a shop dealing exclusively in pictures of hotels and landscapes would be viable. Perhaps you are suggesting the thread starter open a travel agency. If so you need to state that more clearly.

DE, I can forgive your lack of English understanding.

Seanus you are the one who doesn't understand what this thread is about, and your pretentious offer of "forgiveness" makes you look even more idiotic.

As a teacher

I pity your students.
Seanus 15 | 19,674
17 Dec 2011 #51
I think, like in so many other things in life, delph, it's a question of balance. I think there has to be a regional aspect to some extent given the diversity that exists but there does need to be a 'Polishness' given that people ask themselves, 'do I want to go to Poland?' and not to one specific region. Regions give identity and that can be an intricate issue that doesn't need to be tampered with. However, I think you'll agree that many Poles have enough patriotism about them to come together and feel proud of their nation.

2. To cause the spread of (an idea, for example) in another part of the world; transmit, thefreedictionary.com/exportable

You want to spread the idea of Poland as a beautiful country as tourism is an outward-oriented growth sector. I see it in these terms but, being an American, you might see it as one of purely tangible goods to be traded. I refer you to European 'tourism enjoyment' literature.

Exportable means capable of being exported and this encompasses ideas as shown in the definition. You can promote Polish tourism in this way, kapisz?

'Such things can be objects, pictures or slogans that might inspire pride or admiration for poland, while also poking fun at it.'

He also mentions Wall Street and Hollywood. Can you export them too? He's American and he seems to have the same interpretation as I do. It's selling an image abroad, that's what he was getting at. Poland needs to sell its natural beauty to attract interest from abroad.
a.k.
17 Dec 2011 #52
So do some of the things that the UK exports.

I tried to look on the sruff they have on Denby's site and can't find anything designers'. Just a plain cups and glasses. Could you show me what's their flag product?

And the Boleslawiec range is bigger than you might think.

Does they have something which a young couple would like to buy to their new house?

Usually just a copy from abroad, unfortunately.

Unfortunately? Fashion is international. Poland is not a middle East to have it's own distinguish fashion. I was just asking if they look good or not.

I'm not sure who Simon Cowell

The British guy who invented Idol, Got Talent and X Factor and resell license to many countries making fortune. He's already a celebrity in your country, the UK.

Euro 2012 was their chance, but they've blown it.

Oh, I'm sure that football fans would be very intrested in mountain hiking...
delphiandomine 88 | 18,163
17 Dec 2011 #53
Oh, I'm sure that football fans would be very intrested in mountain hiking...

Thing is, for major tournaments, the usual football fans tend to be replaced by people who can afford it - ie, people with money.

I know for instance, a group of very rich lawyers who are coming to the Irish games in Poznan.
JonnyM 11 | 2,615
17 Dec 2011 #54
I tried to look on the sruff they have on Denby's site and can't find anything designers'. Just a plain cups and glasses. Could you show me what's their flag product?

Plain? Classy. That's why it sells.

Does they have something which a young couple would like to buy to their new house?

Why not check it out?

The British guy who invented Idol, Got Talent and X Factor and resell license to many countries making fortune. He's already a celebrity in your country, the UK.

So trashy popculture.

Oh, I'm sure that football fans would be very intrested in mountain hiking...

The ones who can afford a week away and the huge cost of ticket are likely to have all sorts of interests.
Seanus 15 | 19,674
17 Dec 2011 #55
Concepts and ideologies can also be exported abroad. Panopticism and hegemony, for example. Exportable looks at the ability or features of the thing which makes it able to be sold abroad. Those that operate in the tourism industry want to sell what they have abroad by raising awareness. It's like advertising. They are selling a service. DE, you must read between the lines more.

Masks, the Polish flag is the most exportable thing, I'd say.
a.k.
17 Dec 2011 #56
Plain? Classy. That's why it sells.

I can buy similar in many hypermarkets. Actually I found only one table set worth looking on, the rest was plain and ordinary... and we are looking for distinguish national export product.

Why not check it out?

I've check it and have found nothing, that's why I say it's granny's style... of course I like the fact they keep the tradition on, but I wouldn't buy it because I like modern style designs. Happy though they have their fans such as you :)

So trashy popculture.

Yes it is. It supposed to be a joke, can you imagine people buying Simon Cowell t-shirts? ;)

The ones who can afford a week away and the huge cost of ticket are likely to have all sorts of interests.

And I think that these kind of people are more intrested in a night in a pub that sightseeing anything.
Wroclaw 44 | 5,379
17 Dec 2011 #57
please keep any reference to euro 2012 out of this thread. thx
delphiandomine 88 | 18,163
17 Dec 2011 #58
How come, Wroclaw?

I'd have thought that this event would give a hugely marketable image to take abroad?
Wroclaw 44 | 5,379
17 Dec 2011 #59
How come, Wroclaw?

keep it general and it's ok, but the thread had moved on to hotel prices on specific dates.
JonnyM 11 | 2,615
17 Dec 2011 #60
I can buy similar in many hypermarkets. Actually I found only one table set worth looking on, the rest was plain and ordinary... and we are looking for distinguish national export product.

Why not look at it in real life?

Yes it is. It supposed to be a joke, can you imagine people buying Simon Cowell t-shirts? ;)

I googled him, and no, I can't.

And I think that these kind of people are more intrested in a night in a pub that sightseeing anything.

You'd be surprised.

please keep any reference to euro 2012 out of this thread. thx

Makes sense, however I'd say that the main reason they're hosting it is Poland's image.


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