: PAIiIZ seeks to attract investors to eastern Poland
The Polish Agency of Information and Foreign Investment (PAIZ) will spend 86 million zlotys up until 2015 to encourage investment in eastern Poland - said President Slawomir Majman of the Agency. The campaign's phrase, "Why don't you invested in eastern Poland."
The head of PAIiIZ announced at a conference of international media a campaign for encouraging business to start in eastern Poland. The new campaign is directed primarily to management. It is to increase the inflow of foreign direct investment to the region, as well as domestic companies interested in investing in Poland and Eastern Europe. Originators share count on stimulating exports of products and services and the development of business tourism.
The advertising campaign will be conducted in Poland and in the European Union, as well as in the United States, Russia, China, Korea, India and the Gulf countries. The eastern Polish strategic sectors were: food, wood and furniture, yacht, aviation, chemical, machinery, renewable energy and tourism business. Ads will appear on tv channels such the CNN network.
Promotion of the eastern regions is carried out by PAIiIZ two years as part of a program to encourage investment in Poland. At that time, it held 81 shares publicity, mainly through participation in trade fairs and missions away.
"As a result, since 2009 were brought 21 new investors to the eastern part of Poland creating 3,500 new jobs" - said Majman. Citing UN figures, the head of PAIiIZ recalled that in 2011, Poland has achieved a growth of foreign investment by 67 percent., While the European average of 17 percent.
Director of the department of regional development PAIiIZ Agnieszka Wojnarowska said that was observed as a result of a slight increase in the number of people who see the eastern Poland as an attractive place to do business.
Developers starting an advertising campaign asking potential investor through his child, father in law and psychoanalyst one question: "Why don't you invested in eastern Poland." "The question posed in this way leaves a good tone, it's not too late, you can still do it," - said the author of the strategy, Jacek Sadowski from Agency Demo Effective Launching, who won the competition.
gross domestic product in Zloty